front cover of CASE 5.1 Boston MedFlight
CASE 5.1 Boston MedFlight
Leveraging Data to Design a New Helicopter Algorithm
Matthew Kriegsman
Brandeis University Press, 2024
This case describes the potential introduction of a new helicopter operation named “Smart Launch” at the leading non-profit air ambulance of Boston MedFlight, with the goal of decreasing the estimated arrival time of transports and thereby improving patient outcomes. The case first provides a detailed background for how patient requests turn into successful transports, and thereafter outlines the estimated operational, financial and social impact of implementing this new operation. This is an excellent case for leveraging real transport data and management’s questions, with the challenge to determine if, how, and “what needs to be true?” to successfully unlock the new Smart Launch operation. 
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front cover of The Heller Social Impact Case Collection
The Heller Social Impact Case Collection
Reimagining Capitalism through Case-Based Learning
Edited by Carole Carlson, Matthew Kriegsman, and Joel Cutcher-Gershenfeld
Brandeis University Press, 2023
A pathbreaking collection of case studies that spotlights the corporate sector’s societal obligations.
 
At a time of deep and pervasive global challenges, future CEOs and administrators need to apply management principles to social impact cases. Today, top business schools across the country are meeting the moment, teaching courses about socially responsible investing and debating ways companies can stem the effects of climate change.
 
The case studies collected here are an invaluable resource for today’s students and tomorrow’s leaders. Chapters address an array of business sectors, including consumer goods, finance, health care, higher education, manufacturing, nongovernmental organizations, social services, and transportation. A teacher’s guide is available online to educators.
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